23 Best Jewelry Brands & Jewelry Trends for Teens 2024

Publish date: 2024-05-05

Looking to get your teenager a bit of bling for their birthday? Opt for a piece of teen-approved jewelry from one of their favorite brands. Sure, you could get them some skincare, makeup or other beauty products, but there are not many things more sentimental than something that sparkles. And, if you’re worried about the price tag, there is no need to fret since these Gen-Z-approved brands are affordably priced and arrive in a wide range of styles to fit into your teenager’s wardrobe aesthetic perfectly.

Best Jewelry Brands for Teens at a Glance

BaubleBar: Bubble Initial Necklace, $58
Kendra Scott: Elisa Pendant Necklace 14K Gold Plated, $64
Kate Spade: New York Small Square Studs Earrings, $20
Amazon: Amazon Essentials Sterling Silver (or 14K Gold) Chain Link Band Ring, $14
Nordstrom: Missoma Enamel Haze Large Hoop Earrings, $136
Mejuri: The Heart Station Necklace, $98
Pura Vida: Love Hearts Band Ring, $16
Frasier Sterling: Custom Candy Shop necklace, $66
Stone + Sand: Daisy Chain Bracelet, $260
Oak and Luna: Spiritual Charms Anklet,$136
BONBONWHIMS: Dessert Remix Rings, $74

Whether your teen prefers something simple and dainty or loud and colorful, there is a range of jewelry companies with something perfect for Valentine’s Day (and everyday). For example, Mejuri is great for gorgeous dainty (and heart-emblazoned) pieces that look just as expensive as their luxury counterparts, BaubleBar is fabulous for something a bit more personalized (or colorful), Target is a great place to score trends of all kinds (like Kendra Scott!) at reasonable prices and Nordstrom is a tried-and-true spot you can always trust.

On the other hand, Studs makes super trendy earrings with funky styles like those in their NYC collection—that includes a hot pretzel, Metrocard, and more—along with the perfect everyday earrings. And if you’re looking for high-quality pieces that are “beginner luxe”, VRAI is a great choice. To help make the shopping experience a bit simpler, we’ve rounded up the best jewelry brands for teens so you can find a piece that they’ll adore.

The Viral Bubble Initial Necklace
Get your teen the Bubble Initial Necklace that sold 20,000 units in one week. BaubleBar makes affordable, unique pieces that feel out of the box yet approachable, and we can’t help but enthusiastically recommend this whimsical piece (which is available in sparkly pavé, too). This necklace feels more like art (Jeff Koons comes to mind): Get it while it’s 20 percent off!
BaubleBar, Bubble Initial Necklace
$58
Kendra Scott x Target
Kendra Scott necklaces are the stuff of legends, and the brilliant Kendra Scott x Target collection makes the brand even more affordable. Case in point: this Anna Pendant necklace for just $34. The V-Day-appropriate bauble with a Mother of Pearl stone (it comes in a few other options, too) is almost identical to the brand’s main line and the perfect dainty accessory to dress up or down.
Kendra Scott x Target Anna Pendant Necklace
$34
Kendra Scott
Any teen who has TikTok saw tons of gorgeous Kendra Scott pieces go viral during Alabama University’s sorority rush (or, RushTok as it was called). It was a phenomenon on the app and something nobody could stop watching — and it made the brand quickly rise in the ranks as a new favorite. Even though the site has a ton of beautiful options, we narrowed it down to the Elisa Gold Pendant Necklace In Iridescent Drusy because it’s something your teen will want to wear all the time.
Kendra Scott Elisa Gold Pendant Necklace
$64
Kate Spade
If you’re looking for something whimsical — yet elevated — for your teen, look no further than Kate Spade. Kate Spade’s jewelry line offers unique designs and high quality at affordable prices. We’re specifically eyeing these confetti glitter stud earrings made with a gold-plated base. They’re perfect for everyday wear as well as a formal occasion, like a wedding or bar/bat mitzvah.
Kate Spade New York Mini Small Square Studs Earrings
$20
14K Gold or Sterling Silver Chain Link Band Ring
For something simple and timeless, get a ring that’ll stand the test of time (and not leave any green marks behind). We’re weirdly impressed by this chain link ring from Amazon that’s both trendy-looking *and* super affordable at $14 a pop (you can even get several and stack ’em). It’s the perfect ring to complement your teen’s other statement pieces.
Amazon Essentials 14K Gold or Rhodium Plated Sterling Silver Chain Link Band Ring
$14
Nordstrom
It’s all about chic geometrics with these amethyst-colored Missoma Enamel Haze Large Hoop Earrings. Covered in 18-karat gold plating, the oval drop earrings make a sparkly, dreamy statement. They nail the thick hoop trend with a bit of a twist, so your teen can be trendy and unique at once.
Mejuri
Known for its affordable fine jewelry, Mejuri is for the teen who loves something timeless. The one Valentine’s Gift we have in mind? The Heart Station Necklace. It can be paired with their favorite jeans and tee combination or dressed up with any dress on special occasions. Truthfully, the wearing opportunities are endless, which is why it’s a quintessential addition.
Mejuri Heart Station Necklace
$98
Pura Vida
With a ton of unique and trendy pieces at really reasonable prices, Pura Vida is a teen dream! Plus, the company donates 5% of its profits to its charity partners (with over $4 million donated so far!), so their jewelry truly is the gift that keeps on giving. Available in red, black, and rose gold, this Love Hearts Band Ring is to die for (it has L-O-V-E etched inside!) — but check out their entire selection, because it doesn’t disappoint.
Pura Vida Love Hearts Band Ring
$16.00
Frasier Sterling
What says teen spirit more than beaded Custom Candy Shop necklaces adorned with their name? Frasier Sterling is the ultimate jewelry brand for teens as they can stack multiple pieces to show off their style and personality. Celebs like Addison Rae and Hailey Bieber have even worn Fraiser Sterling, so there’s no way your too-cool teen won’t approve of these trendy styles.
Custom Candy Shop Necklace
$66
Stone + Strand
Unlike many other fine jewelry brands, Stone + Strand provides customers with a mix of unique, funky pieces, like this Daisy Chain Bracelet, to choose from. The online storefront is filled with gold-plated styles, conflict-free stones, and a barrage of alternative price points to make shopping there as conscious (and simple) as can be. The best pick for your teen? The butterfly daisy chain bracelet of course.
Daisy Chain Bracelet
$260
Madewell
Does it get any cuter than this Heart Bracelet from one of your teen’s favorite retailers, Madewell? Girls who love the delicate, yellow gold look will wear this nickel-safe beauty year round and hold it dear to their hearts this V-Day. The vintage-look bracelet even uses some recycled metals, in case envirnonmental awareness is a passion for her.
Madewell Heart Bracelet
$26
Pandora
Everything old is new again, and ’90s teens will get a spark of nostalgia when peeping this Double Heart Sparkling Ring. Since ’90s are totally on trend, give this silver and cubic zirconia stunner as a Valentine to your teen this year and show her how bright your love for her shines.
Pandora Double Heart Sparkling Ring
$115
Oak and Luna
There’s something so sweet about an ankle bracelet, especially one filled with charms…you might actually call this Oak and Luna anklet charming! The Spiritual Charms Anklet has hearts, shells and more spiritual symbols in gold vermeil, and you can choose between red, black or green stones. The piece can be worn as a bracelet too.
Oak and Luna
$130
Alex and Ani
Alex and Ani’s jewelry makes the perfect gift for teens — especially this bestselling “daughter” bangle from the “Because I Love You” collection (available in both gold and silver). Their huge variety ensures you’ll find exactly the right piece for whoever you’re gifting, whether they’re a Potterhead, an animal lover, or an astrology buff.
'Because I Love You' Expandable Charm Bangle Bracelet
$21.17, originally $30.00
on Amazon.com
Maison Miru
Maison Miru’s entire collection is perfect for teens: the pieces are delicate, yet solidly-crafted. But the real standout is their collection of “Nap Earrings” (like this style, Colette)— made with an ingenious flat back and designed to be comfortable for 24-7 wear. No poking!
Maison Miru Colette Nap Earrings
$120.00
Wild Fable
Wild Fable is an exclusive line offered at Target that offers clothing and accessories in fun prints. Your teen will be obsessed with this 30-pack of studs. It comes with an assortment of earrings like hearts, bright stones, and smiley faces. The best part? The massive set is just $18!
Retro Floral and Heart Icon Stud Earring Set
$18.00
Claire’s
If there’s a company that’s been serving up teen jewelry looks for literal decades, it’s Claire’s — you probably remember shopping there yourself if you were anywhere near a mall! They’ve got pieces from trendy to timeless, and at a price point so good it’s hard to say no. We love these delicate and sparkly snowflake earrings!
Gemstone Snowflake Silver-Toned Stud Earrings
$1.75, originally $6.99
BONBONWHIMS
Aiming to win the parent of the year award from your teen? Gift them something from BONBOMWHIMS. We strongly advise picking up one of their TikTok viral Dessert Remix Rings, which are extremely adorable and coveted by teens everywhere. Our top pick? The Lavender Fields ring that’s made from reworked acrylic materials and is one of the brand’s best-selling products.
Dessert Remix Rings
$74.00
INK + ALLOY
If your teen gravitates more toward a boho chic style, they’ll absolutely adore the entire selection from INK + ALLOY. We particularly love this stack of five Grace bracelets, available in multiple color combos.
Grace Bracelet (Stack of 5)
$60.00
Studs
If your teen is always changing up their earrings, snag the CZ Studs Set
from Studs. It comes with three different gold studs, so they can change up their earscape in a multitude of ways as many times as they’d like.
CZ Studs Set
$78, originally $108
VRAI
If you’re looking for a genuine diamond that won’t break the bank — perfect for teens — VRAI is your brand. They have a ton of gorgeous jewelry for well under $500 (and in many cases, under $300, like this brand-new V solitaire ring), crafted with VRAI-created diamonds: sustainably produced in the U.S.
V Solitaire Ring (1/10 ct)
$195.00
Catbird
This stunning Sweet Nothing Choker necklace is perfect for layering with other necklaces but can be worn alone beautifully, too. Your teen can wear it literally anywhere and with every outfit, so know it’ll quickly become a favorite of theirs.
SWEET NOTHING CHOKER, YELLOW GOLD
$164
Rellery
Your teen likely knows Rellery from their internet-famous zodiac coin necklaces, which is why you should use this as an opportunity to finally get them one of their own. However, the brand’s offerings go way beyond astrology with a ton of other funky collections for all the cool teens out there. Bookmark this tab—we’re certain you’ll be buying them holiday gifts from here next year, too.
Leo Pendant Necklace
$135